WHAT’S NEW WITH EQ? | 5/15/2024

Drop 2 is coming along! Our thongs are well on their way to completion as our production started in late March. I know it seems like a long time to wait- but this is the way of the small batch, slow fashion business. Annie and her very small team (it’s just two of them) make each EQ piece with love and care at her small studio in New York City’s garment district. This sustainable approach to garment making takes time and patience on my end; something I’m happy to give them in order to bring you USA, NYC made ~casual lingerie~. I’ve been the most excited about the thongs tbh. I wanted something that would give me a little more coverage in the front without sacrificing any sexiness around the hip area. I was drawn to the French cut and high-cut bikinis of the 90’s because I liked the way they covered my lower stomach but left little to the imagination around the leg hole and hip area. It took four rounds of sampling to get the fit just right, but it was well worth it in the end. The thicker Y shape on the back creates a wedgie that gives even the tiniest & most delicate booty a plumping & chomping effect (trust me, you’ll see what I mean by “chomping” soon enough).

This batch of thongs will be made from the same ribbed modal as our micro shorties & mini tanks. I wouldn’t call this fabric our *signature or staple* fabric by any means, but I did have some yardage leftover from drop one and it felt irresponsible to not use it for drop 2. The ribbed modal is so soft and offers a nice stretch thanks to the 4% spandex that make up the fabric composition. I ultimately went with the modal blend over the organic cotton because of the laundry tests I ran on the fabric samples. The modal held up way better: offering less fade and significantly less pilling. In fact, my own personal pieces have yet to pill and I wear my mini tanks with vigor and conviction. Overall, modal was the better choice due to the nature of how these garments are intended to be worn: sexy times, dirty times, perhaps slutty times? Surely for the zest of life times. Modal fabric offers more breathability than cotton. Better moisture retention, and sweat absorption as well.

Oh by the way, I keep forgetting to tell you this fun fact! On our micro shorties: we added a stitch into the elastic waistband because spinning elastics is a pet peeve of mine. I wanted to give you a North Star, a home base. Should your shorties waistband start to alligator roll, just stand up, find the stitch, place your thumb and pointer around it and reset your elastic by smoothing out the band with your other thumb and pointer. The thongs will offer the same waistband rescue measure and I’m 99% sure I’ll forget to include this tip in the website description so here it is.

The next thing I want to talk about is how I’m so excited to be working with some new photographers both near & far (mostly far). I love seeing how other photogs have been styling the sets & even getting outside now that it’s not winter. I started to post some of the new images on our Instagram page (@earlyquit) however I’m still in IG jail for a community guidelines violation- so there is a really good chance you have not seen anything I’ve posted for a while now. The first set of images to roll in were from Portland (Maine) photographer Kennedy Canfield (@spitephotography) and she captured some really nice moments in both the INK and CLOUD shorties and tanks. Her photographs capturing the perfect amount of beauty and gloom and normalcy and weird and pretty but also hot-which at the core is exactly what I want for this little brand. I hope to work with her many more times. I’ll be sharing more of her work for EQ over the next couple of weeks on both our website and our IG page, but in the meantime, here’s a few of my favorites: